About the Event:

AI is transforming how clients discover and choose their bank. Privacy regulation is redefining what meaningful personalization looks like. And digital assets are moving from pilot projects into real production. These shifts are shaping the strategic agenda for Swiss banking leaders in 2026.

We invite you to join our event, where senior executives from Pictet, BBVA, Adobe, Backbase, Wyden and VASS will share real‑world case studies, practical insights and peer‑to‑peer perspectives. Spend an afternoon learning what these changes mean in practice – and how your bank can turn them into a competitive advantage.

Your reasons to join us:

AI is reshaping how clients discover and engage with financial institutions – and this event shows what that means for both Private and Retail Banks.

Private‑banking executives will learn how wealthy clients now use AI search to choose their bank, how Pictet delivers personalization without risking data privacy, and how AI helps relationship managers deepen engagement and speed up onboarding. You’ll also hear from BBVA and Wyden on the real impact of tokenization and stablecoins in wealth management.

Retail‑banking leaders will discover how to stay visible in AI‑driven search channels like ChatGPT and Perplexity, how to scale personalization and onboarding without adding headcount, and where digital assets realistically fit into today’s retail offering — with practical lessons from BBVA.