Juan Manuel Torres

Jefe de proyectos Customer Centric

How to build an effective Loyalty programme? Technology and personalisation

Loyalty is currently one of the marketing areas that companies are most concerned about. Keeping a customer is easier and cheaper than acquiring a new one, and, moreover, thanks to loyalty the Lifetime Value that each user generates for the company can be increased. However, building customer loyalty in today’s environment is not an easy […]

09 Aug 2022