Our clients are facing NEW CHALLENGES daily. We are living moments of uncertainty. Globalization and digitalization allow new players, from anywhere in the world, to break into all industries. 3,100,000 new startups are created per month in the entire world that reduce the entrance barrier to the markets, and that can connect us directly, and disconnect us as well, from our customers. Companies and public organizations harbor, on average, 1500 details per user and this data has become the differential value that allows gaining or losing market positioning. And 20 new technologies appear per day, which may be necessary to observe and evaluate in order to decide whether or not they can streamline our business objectives.
Therefore, new needs appear that we must address to transform the opportunities that arise from all these challenges that the digital revolution brings, in business, for us and for our clients.
All these changes that are taking place in our society, are transforming the way in which our clients relate to their customers. For example, with Amazon Prime, we can buy any item and receive it in less than two hours to use it, thus generating a closer relationship model with the customer, creating loyalty, and generating joy, changing the emotional business model that we knew until now.
To do this this, it is necessary to modify the customer experience, both from the functional and emotional point of view, approaching the client, through the means that generate more satisfaction and with business models that allow them to carry out activities and purchases that were not previously possible, either due to time, distance, or price.
If we manage to implement the customer experience in the right manner, we will be able to attract more customers, convert more sales, and build loyalty in the long-term, while also achieving full satisfaction through the use of our services.
One of the main challenges that we face in the different sectors is the reduction of entrance barriers of new players, the disintermediation that startups and new companies are achieving, stripping clients from large corporations. The possibility of applying digitalization to different segments of the value chain of each sector, makes it easier to connect our own or foreign supply with the demand, displacing traditional players in each sector.
Similarly, new business models are adjusted to new needs within our society, where users, increasingly, demand new experiences. Again, digitalization allows the connection of third-party goods with demand for experiences, that is why, Uber does not currently need a fleet of vehicles to be a transportation company, nor does Airbnb need to have houses to rent them.
Today, through the transformation of customer experience, companies can implement profitable business models, without the need of large investments and with great access to customers that until now were unattainable.
Digital organizations have ceased to be hierarchical, they constitute multidisciplinary teams oriented to the fulfillment and completion of products, focused on the customers and their experience. Therefore, organizations with autonomous competences and capacities are required, in collaborative formats, with knowledge, experiences and methodologies that allow starting incremental work routes, until reaching the best product, service, customer experience, and their consequent success.
In order to get these new technologies to the business in the most agile way possible, it is necessary to manage the complexity of the organizations, processes, and culture of the company.
To do this, it is necessary to have new methodologies that allow agility, managing complexity and quality, always well oriented and with a clear objective, the creation of viable products, streamlining the business to guarantee an input to the business.
Predicting the future, emphasizing information.
Customer data directly impacts the business in two complementary axes: operation efficiency and growth.
Having access to customer information, their behavior, their preferences, and interests or their time in their life, allows us to anticipate their needs. This information should determine commercial and business intelligence. Customizing, contextualizing, and anticipating allows us to escort the client, to offer a sound experience and valuable advice for their needs at all times.
Adopting and adapting new technologies
It is therefore necessary to align technology with business objectives, making available to our customers the best product and the best user experience, having technology be transparent, but using the best available technology to offer an optimal customer experience.
The new business models, the disruption, the reduction of entrance barriers for new players in each sector, comes precisely from the cloud and emerging technologies. Just as start-ups accelerate their penetration in markets with agility and tight time-to-markets, it is critical that all organizations explore and adopt the flexibility and agility that allow them to compete, stay, and continue leading.
In this way, technology becomes a means to achieve the best business objectives, adapting and adopting new technologies and integrating them in a simple manner with the traditional ones and with the new process models in the cloud.
Balancing the useful and the new
Innovation is directly related to the “Positive Change”. For this, it is necessary to change the “status quo”, which is not always easy for our clients, the risk of making mistakes is high, and the risk of getting it wrong and late is even worse.
To do this, it is necessary to have tools and methodologies that allow guessing as many times as possible, and making mistakes as soon as possible, without putting the company’s image and investment in innovation at risk.
Protecting the most valuable
We are consistently obtaining more information about our clients and therefore it is more important to protect it from possible risks, both from the loss and theft of information, and the implementation of resilience measures for recovery from threats.
In the same manner, laws and regulations are increasingly more complex due to the volume of information and the need to protect it, but they are also an opportunity to generate new business models.
VASS is transforming opportunities into business
Therefore, society is changing the way we relate to customers, and in VASS we are helping our clients to convert opportunities into business, through the transformation of the customer experience, taking advantage of new business models, implementing models of operation that provide support and agility to different processes, generating value with information, using the new technologies, and coexisting with the traditional ones, through the disruption, while always keeping in mind that we must protect the most important thing: information.
All of this contributes to an arrival in the market that provides great value to our customers, which we complement with five different values: Nateevo, our digital marketing agency with its independent advisory, VDShop, full Commerce solutions for all types of companies, Serbatic, with efficient operation models, VASSXtreme, the methodology to execute it, and Innovation Depot, with its positive change and active listening, which make us unique in the market.
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