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Once again, the global VASS team was present at Dreamforce 2025 — the most important event in the Salesforce ecosystem and one of the largest gatherings of technological innovation in the world.
Article Index
- VASS and Pibank: Innovation and Speed at the Heart of Dreamforce
- The Future Is Agentic: Key Takeaways from the Dreamforce 2025 Keynote
- A Shared Vision: Purposeful AI and Data with Value
Once again, the global VASS team was present at Dreamforce 2025 — the most important event in the Salesforce ecosystem and one of the largest gatherings of technological innovation in the world.
Held in San Francisco, Dreamforce brought together thousands of professionals, partners, and customers to explore the future of artificial intelligence, automation, and customer experience in the era of the Agentic Enterprise.
In this edition, VASS participated as a partner sponsor, consolidating its role as the only Spanish partner with a prominent presence at the event, with global attendance from VASS leadership, alliances and customers.
Our participation included a Theatre Session alongside Pibank, where we shared our success story on how to launch a digital bank in just six months. In addition, we delivered an Innovation Session focused on CRM, Data & Agentforce, where we explored how Salesforce solutions drive personalization, efficiency, and intelligence across organizations.
Beyond the sessions, Dreamforce once again served as a space for networking, inspiration, and learning, where we strengthened alliances with clients, partners, and Salesforce. As every year, we closed the event with our traditional VASS Blue Lounge, an exclusive gathering that brings together clients, partners, and friends of the company in a relaxed atmosphere to celebrate innovation and collaboration.
Dreamforce 2025 reaffirms VASS’s commitment to digital transformation, technological innovation, and leadership within the Salesforce ecosystem.
VASS and Pibank: Innovation and Speed at the Heart of Dreamforce
Our Theatre Session with Pibank was one of the highlights of VASS’s participation at Dreamforce 2025.
Under the title “How to Launch a Digital Bank in Six Months”, Álvaro Pariente Alonso (Financial Services Director at VASS) and María Peuriot (Executive Director at Pibank USA) shared how, leveraging Salesforce Financial Services Cloud, we made it possible to launch a 100% digital bank in just six months.
During the session, we showcased how the combination of agility and regulatory compliance enabled Pibank to achieve 300% growth in only four months — demonstrating that speed and security can go hand in hand when technology aligns with a clear business strategy.
The discussion also highlighted the importance of an omnichannel and integrated approach capable of connecting products, services, and global operations to optimize costs and deliver a smooth, personalized customer experience.
This success story is a clear example of how Salesforce solutions, combined with VASS’s deep expertise in the financial sector, can accelerate innovation and transform the traditional banking model into a more agile, efficient, and customer-centric digital ecosystem.
The Future Is Agentic: Key Takeaways from the Dreamforce 2025 Keynote
Dreamforce 2025 once again made it clear that Salesforce continues to lead the way in innovation. With an inspiring keynote from Marc Benioff and a special appearance by Matthew McConaughey, the opening session unveiled the new reality of the ecosystem: agentic artificial intelligence is already transforming the way companies operate and collaborate.
The central concept was the Agentic Enterprise—a new era in which organizations integrate AI agents that work alongside people, enhancing their productivity and creativity. Built on the pillars of trust, data, and governance, this vision promotes responsible and contextual automation, where AI acts as a co-pilot rather than a replacement.
Among the major announcements was Agentforce 360, the new unifying layer that connects all Salesforce solutions—Sales, Marketing, Commerce, Slack, Tableau, and MuleSoft—under a single intelligent framework.
This system enables seamless communication between agents, integration with multiple language models, and more than 300 industry-specific agents, accelerating innovation across sectors such as banking, healthcare, and manufacturing
Another highlight was Agentforce Vibes, a revolutionary tool that allows users to create applications using natural language. Simply describe what you need, and the platform automatically generates dashboards, workflows, and data connections—reducing development time and democratizing innovation.
Finally, Data 360 (formerly Data Cloud) has solidified its role as the brain of the agentic architecture, delivering clean, governed, and contextual data that powers the entire platform. Use cases such as FedEx demonstrated its real-world impact—customer reactivation, automated tech support, and smarter decision-making driven by data patterns.
A Shared Vision: Purposeful AI and Data with Value
The innovations presented at Dreamforce 2025 not only represent technological progress but also a paradigm shift in how organizations understand artificial intelligence. Salesforce reaffirmed its commitment to a contextual, governed, and secure AI, where trust, transparency, and responsible data use form the foundation of every decision.
At VASS, we fully share this vision. We believe that true digital transformation is not just about adopting technology, but about giving it purpose and business meaning.
Artificial intelligence should help companies become more efficient—but also more human—by enhancing creativity, collaboration, and the ability to anticipate their customers’ needs.
Ready to make your data and AI strategy truly purposeful? Talk to us — at VASS, we’ll be delighted to help you shape a digital transformation with meaning.