CES 2025 Shapes the Future of Technology in Las Vegas

The Consumer Electronics Show (CES) 2025, held in Las Vegas, reaffirms its position as the global epicenter of technological innovation. With over 3,200 exhibitors and thousands of attendees, this event once again served as a showcase for the most disruptive trends in mobility, smart homes, and sustainability. It also demonstrated how technology, when combined with purpose and strategic vision, is an essential driver of global transformation.

For VASS, as a leading technology solutions company, CES is not only a place to observe trends, but also a tool to help anticipate industry needs. This year, the standout proposals highlighted the importance of strategic alliances, the integration of artificial intelligence, and a strong focus on sustainability as key pillars to meet consumer expectations and organizational demands.

In the mobility sector, the Afeela 1 - born from a collaboration between Sony and Honda - emerged as a major highlight. This electric vehicle goes beyond being a means of transportation: it serves as a connected and intelligent extension that prioritizes both safety and personalization of the user experience. At VASS, developments like this inspire us to continue designing solutions that seamlessly integrate technology into our clients' digital ecosystems..

Smart homes are continuing to gain prominence, transforming everyday habits. Innovations such as Samsung's The Frame Pro TV, which blends artistic design with technological functionality, or LG's StanbyME portable screen, created to adapt to any environment, exemplify how technology is evolving towards a more intuitive and personalized experience. At VASS, we see these advancements as evidence that technology must be flexible and user-centric, a principle we apply to projects in sectors as diverse as retail and telecommunications.

Sustainability, a recurring topic at CES, once again took center stage. Solutions designed to optimize the use of natural resources such as energy and water made it clear that innovation is not only measured by its ability to amaze but also by its responsibility toward the environment. In line with these innovations, VASS understands that technology must go beyond solving immediate problems, aiming for long-term positive impact and a conscious approach to the future.

The event also celebrated creativity in design and functionality. Among the new products, Lenovo stood out with its ThinkBook Plus Gen 6, a laptop with a rollable screen targeting flexibility as an essential requirement in hybrid work environments. This type of innovation aligns with VASS's vision, where we continuously seek solutions that adapt to the constant changes of today’s world.

CES 2025 marked a turning point by consolidating these trends as fundamental pillars of the technology industry. The innovations presented aim not only to solve current problems, but also anticipate future needs, building a technological ecosystem that combines functionality, design, and environmental responsibility.

This event reaffirms that technology continues to be a key driver of progress, offering solutions that positively impact people's lives and care for the planet. This year’s edition clearly reflected how companies are committed to leading this transformation, laying the groundwork for a more connected, sustainable, and innovative future.