The appointment is part of the consultancy’s growth plan, a strategy focused on turning business intelligence and specialization into tangible value for clients.
Arantxa takes on this role bringing more than 25 years of solid experience in financial leadership positions in highly dynamic international environments.
“I am joining VASS at a key moment in its evolution, when the finance function must act as a strategic lever to support growth and international expansion. I take on this challenge with great enthusiasm and a strong commitment to contributing to a management model based on operational efficiency and the creation of sustainable value for both clients and teams”
With more than 25 years of experience in similar roles, Arantxa has built an extensive career in multinational environments and highly complex organizations, where she has led financial transformation processes, resource optimization initiatives and data governance projects. Throughout her career, she has held senior leadership positions in areas such as financial planning, management control, M&A and investor relations, consistently providing a strategic vision aligned with sustainable business growth.
With more than 4,600 employees across 24 countries in Europe, Asia and the Americas, and partners in key sectors such as financial services, insurance, energy, retail, public administration and telecommunications, among others, VASS begins 2026 with a clear commitment to advancing its growth plan. This plan is particularly focused on the company’s international development in the coming years, where Arantxa will play a key role alongside José Pérez Melber, CEO of VASS.
International experience and a leading financial profile
Arantxa Sáinz de Baranda spent most of her career at Maxam, the Spanish leader in the manufacturing of civil explosives, where she served as CFO of its main business unit. There, she was responsible for leading an ambitious transformation and internationalization process that enabled the company to reach revenues of €1.2 million.
In addition, over the past six years she has worked as CFO in private equity–backed companies, collaborating closely with investors and executive teams on value creation projects.
“The appointment of Arantxa represents a key step in our growth and international consolidation plan. Her extensive experience will be essential in laying the foundations on which we want the company to build. For more than 25 years, we have been Spain’s leading technology partner, and to remain so, we must become a more global, efficient and ambitious organization,”
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About VASS
VASS drives business value creation through strategic end-to-end digital transformation projects, combining business, marketing, data and technology capabilities. We help our clients address today’s challenges while also providing them with a long-term strategic and competitive vision.
We have 4,600 experts in 24 countries across Europe, the Americas and Asia, working with clients and partners in key sectors such as financial services, insurance, energy, retail, public administration and telecommunications, among others.
Our THINK – BUILD – SCALE methodology enables us to design solutions tailored to each client’s level of maturity, always aligned with their strategic priorities, with the aim of driving positive change in both industry and society.