NATEEVO, born with the ambition of leading digital transformation projects focused on customer experience through marketing and technology, is entering a new phase as a key pillar within the VASS@1BILLION growth plan — our acceleration strategy aimed at reaching €1 billion in revenue by 2028.
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This move represents a natural evolution of VASS’ organizational model, designed to create synergies between brands, teams, and capabilities to deliver an even stronger, more coherent, and transformative value proposition to the market — and to maximize the value we bring to our clients.
In this context, Daniel Infante takes on the role of Executive Director of the company, under the leadership of Miguel Ángel Ariza, current Managing Director of Iberia & South LATAM at VASS. Together, they will lead this new stage of international consolidation, strengthening a structure that brings together talent, strategic vision, and integrated capabilities with a global operational focus.
Left to right: Daniel Infante, Pedro Latasa and Miguel Ángel Ariza
As part of this transition, Pedro Latasa, who has led NATEEVO over the last years, driving its growth and market positioning, concludes his professional chapter in the company to pursue new challenges. His contribution has been instrumental in shaping the company’s identity and establishing it as a core brand within the VASS ecosystem.
Since its foundation, NATEEVO has aspired to lead the digital transformation of organizations through solutions that combine marketing, technology, and creativity. Over the past 20+ years, it has become a market reference in Iberia and Latin America thanks to its end-to-end approach that spans strategy, experience design (UX/UI), marketing, data intelligence, branding, and technology.
This new phase strengthens NATEEVO’s position as a strategic player within the VASS ecosystem, enhancing synergies to build a global offering of comprehensive digital solutions capable of addressing any customer experience and transformation challenge on a global scale.
About NATEEVO
NATEEVO, a VASS Company, is a digital solutions company that conceives, builds, and scales tailor-made solutions to drive value for its clients through end-to-end capabilities: strategy, experience design (UX/UI), marketing, technology, data intelligence, branding, and creativity.
Through its distinctive value proposition, “Digital Fullness,” NATEEVO carries out end-to-end digital transformation projects, bringing together business, marketing, technology, and data capabilities.
NATEEVO is made up of a global team of over 400 multidisciplinary experts and operates in 26 countries. MAPFRE, MANOR, AVOLTA, KIMBERLY-CLARK, OXXO, AVIANCA, REPSOL, Parques Reunidos, BBVA, Telefónica, ROCHE, FOX, and Disney are some of the brands that trust NATEEVO.
About VASS
VASS is a global digital transformation company that puts organizations at the forefront of innovation, by bringing together talent, knowledge, and technology.
With our digital solutions, we lead people and organizations around the world on their transition towards the future. Our nearly 5,000 experts in 26 countries across Europe, America, and Asia work alongside our clients, partners, and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications, and media sectors.
Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities.