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Orange Bank

MONETIZING CUSTOMERS BY OFFERING NEW SERVICES BASED ON THE BEST CUSTOMER AND BRAND EXPERIENCE

Same brand, new services: new technologies have made this possible, just as they have made it possible for stable companies such as telecommunications operators to become banks in record time and achieve an excellent brand experience by offering financial services to their customers.

Better time-to-market Better user experience

Portatil

The challenge

21st century user experience

 

Easy, fast and branchless, this is the service offered by Orange Bank in Spain, the mobile bank launched in 2019 by the telephone operator, and this is how the portal and the digital asset manager had to be able to offer not only a better experience to their users, but also a wider range of action to the members of their marketing team.

Easy and fast: two key objectives for choosing the right solution capable of developing the new bank's web portal, offering any service in its mobile version and integrating new actions with the best time-to-market on the new platform.

Easy, fast and branchless, this is the service offered by Orange Bank in Spain

 

Hombre con el movil

How we did it

New solutions for new banking

And that's how we chose Magnolia Cloud, a platform characterized by its integration capacity, ease of use and availability, capable of meeting all our clients' needs.

A new CMS for Orange Bank on which we built a powerful platform for its online channel, as well as a centralized repository of web content for all its channels. A simple and accessible system for the marketing teams, who would no longer depend on technological profiles to be able to handle it with ease, and which also represented an innovation in terms of technological solutions, as this website was the first implementation of Magnolia Cloud in Spain. A success that could only be achieved thanks to the facilities provided by the tool and the team of professionals who implemented it in just 4 months.

The result

Digitalization: the future of development

Company

However, ease of use and speed are not the only benefits. On the one hand, the use of Magnolia provides a solution that improves the time-to-market of its digital initiatives, as it is a flexible platform that gives the business teams independence in its use. On the other hand, this CMS allows Orange Bank to focus on customer service and business development, without having to worry about the platform and its scalability.

Technical specifications

Magnolia is a content management system whose priority is to accelerate the digital experience through an open, flexible and connected CMS. A platform founded in 1997 with more than 400 clients and 140 partners, it enables us to offer our clients:

  • Faster page creation. Up to seven times faster than any other CMS. 

  • Up to 90% less development time. 

  • 80% reduction in IT costs.  

  • A great impact on the company's turnover.

All of this in compliance with enterprise security standards through the ISO-27001 Certificate.

Tecnologías

Tecnologías

COMPLEX MADE SIMPLE

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