SAP Cloud Evolution: Navigating The Transition to Sales Cloud Solutions

Understanding the Cloud Native Landscape

Cloud solutions are built on a foundation that is fundamentally different from traditional SAP CRM. The entities and data models in the cloud are not only different but often streamlined for better performance and usability. SAP assists in this transformation by providing a simplification catalog, accelerators, and tools that help decide the proper target mappings.

Navigating the Transformation

The transformation from SAP CRM to cloud solutions can be visualized as follows:

• High-Level Solution Map: This provides a guideline for the ‘lead to cash’ processes when moving to the cloud.

Let us explore the big picture of how the processes and tools in CRM align to their counterparts in the cloud. Our POV on transforming SAP CRM to cloud solutions is illustrated below:

• Transactional and Master Data Mapping: A closer look at the expected mapping of existing business objects in SAP CRM to their new counterparts in the cloud is essential. This should be used as guidance, with a detailed analysis performed during the assessment phase to complete the mappings that align with the future state architecture.

S/4HANA

The Role of AI in the Cloud

In addition to the functionality mappings, SAP’s cloud solutions are enhanced with new digital selling capabilities and intelligence driven by AI-generated content.

• Scoring & Prediction: Score your Leads & opportunities using past information to predict timing and likelihood of success.
• Generative AI: Generate tailored summaries that spotlight critical information about your accounts and leads.
• Guided Selling: Guide your team with recommended next actions and email drafts to improve efficiency.

This enriches the CRM sales experience, providing a more intuitive and efficient selling experience.

Approaching the Transformation

Transformation projects are often greenfield implementations that require careful planning and significant investment. A common question is whether to approach the project in phases or as a ‘big bang’. The answer varies based on several factors, and each customer’s needs are different.

For example, if you decide to protect your current investment but want to innovate in the cloud and leverage state-of-the-art selling tools to improve your rep’s efficiency, we could imagine transformation in stages as illustrated below.

In a different setting for global customers, you may want to implement all sales capabilities in the cloud and first pilot it in a region or company and fine tune it before adopting it in other regions or companies.

Tailoring Your Sales Strategy with SAP

The move to SAP cloud solutions is a strategic step that requires a thorough understanding of the new cloud-native technology stack. With the right guidance and tools, organizations can navigate this transition confidently, ensuring a successful digital transformation. The team at VASS has extensive experience in crafting roadmaps for migrations from legacy CRM to cloud. Connect with us to get started today!