For organizations to stay competitive, sales strategies and processes must be agile, efficient, and intelligent.
SAP’s suite of cloud-based sales solutions – SAP Sales Cloud, SAP CPQ, and SAP S/4HANA Sales – are designed to meet these needs by providing a comprehensive, integrated approach to sales management.
SAP Sales Cloud: A Modern Sales Solution
SAP Sales Cloud stands out as a modern, microservices-first sales solution that is always-on and mobile-enabled. It features innovative digital selling capabilities that enhance productivity and efficiency through business AI insights and guided suggestions for the next best action.
Key Features:
- Multi-channel Engagement: Engage with customers via phone, email, and more from a single digital workspace.
- Guided Selling: Manage leads and opportunities with AI-driven guidance.
- Performance Tracking: Record interactions, manage tasks, and track key KPIs.
- Intelligent Sales Execution: Use intuitive charts to get a comprehensive view of your sales pipeline and manage forecasts effectively.
SAP CPQ: Streamlining Complex Sales
SAP Configure, Price, Quote (CPQ) simplifies the process of configuring complex products and generating quotes. It optimizes pricing, discounting, and approval steps, and produces professional proposals with a client portal for approvals.
Key Features:
- Complex Configuration Made Easy: Leverage existing VC models and ERP data for efficient solution configuration.
- Pricing Optimization & Margin Protection: Protect the margin on every sale with control over customer, product and market pricing controls
- Streamlined Quote-to-Fulfillment: Connect seamlessly to SAP S/4HANA for a smooth selling process.
SAP S/4HANA Sales: The Foundation of Sales Processes
SAP S/4HANA Sales upholds the legacy of SAP ECC, covering the entire sales and distribution lifecycle with integrated Order-to-Cash processes.
Key Features:
- Comprehensive Sales Management: From pre-sales activities to billing and AR, S/4HANA Sales provides a robust foundation.
- Customer Order Management: Manage customer quotes, contracts, and orders.
- Billing & Invoicing: Automatic billing for accurate Revenue recognition with integration into accounting.
- Customer Returns and Refunds: Comprehensive management and monitoring of customer returns with follow-up processes like scrapping, return to seller, return to inventory, replacements and refunds.
- Seamless Integration: Bolts onto SAP Sales Cloud for an end-to-end selling experience.
Integration and Adaptation: The SAP Advantage
SAP’s sales solutions are not only powerful individually but also offer seamless integration, ensuring a unified lead-to-cash flow and a complete customer experience. The flexibility of SAP’s solutions allows for adaptation of processes to address specific business challenges and maximize sales team efficiency.
Integration Highlights:
- SAP BTP Integration Services: Integration Services offers prebuilt scenarios for master data synchronization and sales process automation to accelerate the data migration and ongoing sales operations.
- Embedded Analytics: As part of SAP’s overall strategy to have a unified analytics and reporting engine across all cloud solutions, SAP Analytics Cloud is embedded into the application by default for advanced reporting capabilities.
Here is an illustration of how these solutions complement each other in a typical Lead-to-Cash cycle:
Here is an illustration of how the solutions can be configured to create an end-to-end lead to cash flow:
Note that this is only one of the many ways business processes can be configured for the lead to cash flow. Depending on the specific nature of your business and operations, additional scenarios can be activated to fulfill the end goal. Here is an illustration of possible scenarios:
Tailoring Your Sales Strategy with SAP
SAP’s cloud solutions are purpose-built to cater to a wide range of industries while being flexible enough to be tailored to address specific business challenges. By assessing your company’s needs and leveraging SAP’s suite of solutions, you can ensure a seamless, efficient, and productive sales operation. The VASS experts can help you assess the right suite of solutions for your needs. Connect with us to get started today!