The 'Kofmmercial Digital Platform' as a driver for improved sales and retail execution

Coca-Cola FEMSA needed a solution to span across Sales, Service and Marketing scenarios with an emphasis on mobility and offline access for their mobile workforce. From a sales perspective, Coca Cola FEMSA was looking to improve their time-to-value for their lines of business. For service, they were looking for a fully integrated service request management functionality along with Sales retail execution, so as to give their sales force all the necessary tools on their mobile device during their visits to customers. Finally, Coca-Cola FEMSA was looking for a marketing solution that would provide a powerful and flexible platform to perform complex segmentation processes.

SAP Mexico chose VASS as an extension of its project team to support the implementation and integration process. VASS collaborated with SAP and Coca-Cola FEMSA on the Complex project to determine the right processes and created custom integrations inside and outside the SAP solution suite that could handle high-volume transactions and multi-millions of activities per week. With its out-of-box integration with SAP ERP backend, support for online / offline mobility across sales and service processes, and a modern architecture built in the cloud. SAP's Portfolio of Solutions What's Optimal for Cola-Cola FEMSA's digital commerce initiative. Strategic segmentation was executed in SAP Marketing Cloud leveraging its powerful HANA database to generate target groups. Targeted Initiatives were identified as having tasks and activities that a pre-seller would need to perform as part of a customer visit. Coca-Cola FEMSA can address needs ad-hoc and adjust its marketing strategy accordingly to feedback.