SBB is the state-owned federal Swiss railway company that provides most of the railway service in Switzerland.
SBB drives a lot of traffic to its website, making it the most visited site in Switzerland.
VASS worked together with various teams at SBB – such as Marketing, IT, and the e-commerce team – in order to implement a solid digital marketing stack.
With 20,000,000 timetable requests and 36,000,000 page requests, SBB.ch is the most frequented website in Switzerland.
Upon starting the project, the main challenges and concerns were:
VASS and SBB worked hand in hand to design and build a scalable architecture perfectly integrated within the backend systems to enable travelers to enjoy stellar digital services along their journey with SBB.
A high-efficiency system design for Switzerland's most popular site
Throughout this high-profile initiative, VASS was in charge of the technical concept, backend implementation, and quality assurance.
The new SBB website is fully optimised for all device types. It represents a state-of-the-art web offering of the prestigious mobility leader.
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Technical
VASS designed and engineered a robust system based on Adobe Experience Cloud with:
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