Global IT transformation for Netafim

After a successful multi-year IT transformation to deploy a global instance of SAP ECC for back-office Finance, Accounting, Manufacturing and Distribution operations, NETAFIM began phase II of their global IT transformation to modernize their front-office sales and digital commerce operations.

For digital commerce, key business requirements included enabling Dealers to view technical product data online, catalog searching, order placement with dealer-specific pricing and ATP information, and My Account access for viewing quote, order and invoice history.

Key technical requirements included an omni-channel user experience from any device, real-time integration to SAP ECC, and storefront analytics for tracking user behavior and buying patterns.

SAP Commerce was chosen because of it’s robust functionality, quick time-to-value, and global scalability. A multi-year deployment roadmap was defined with a global template framework, and the France location was selected for the first roll out.

Within 24 weeks NETAFIM France was live with SAP Commerce with more than 500 dealers and 4,200 product SKUs. Dealers now have omni-channel access to an easy-to-search product catalog, real-time dealer-specific pricing and ATP information, and online tracking of quotes, orders and invoices. Order entry errors have been reduced, and overall user satisfaction and loyalty have increased.

Building on the success of the France deployment, the dealer portal has been rolled out to Turkey, Chile, Mexico, Peru, Thailand, US, Netherlands and South Africa.