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Orange Bank

Customer Monetization Through New Service Offerings Based on Superior Customer and Brand Experience

The same brand, new services: new technologies have made it possible. Just as they have enabled, well-established companies, such as telecom operators, to rapidly transform into banks, these advancements allow businesses to deliver an exceptional brand experience by offering financial services to their customers in record time.

Better time-to-market, enhanced user experience

Portatil

The challenge

21st century user experience

 

Easy, fast and branch-free—this is the service offered by Orange Bank in Spain, the mobile bank launched by the telecom operator in 2019. The same principles needed to be reflected in its portal and digital asset manager, enabling the bank to not only enhance the user experience but also empower its marketing team with greater flexibility and control.

Simplicity and speed were the two key objectives in selecting the right solution, one of capable of developing the bank's web portal, optimizing mobile services, and integrating new actions with the best time-to-market on the new platform.

Simple, fast, and branch-free— this is the Orange Bank experience in Spain

 

Hombre con el movil

How we did it

New solutions for new banking

We chose Magnolia Cloud, a platform recognized for its integration capabilities, ease to use, and high availability, meeting all our clients' needs.

We implemented a new CMS for Orange Bank, building a powerful online platform as well as a centralized web content repository for all its digital channels. This user-friedly and accessible system allowed the marketing teams to operate independently,  from technical profiles, improving agility and efficiency. Additionally, this project marked a technological milestone – the first ever Magnolia Cloud implementation in Spain. This achievement was made possible not only by the platform’s capabilities but also by the expertise of the professional team that successfully delivered the project in just four months. The project was completed in just four months.

The result

Digitalization: the future of development

Company

However, ease of use and speed are not the only benefits. Magnolia offers a flexible solution that enhances time-to-market for digital initiatives, providing business teams with the independence to manage the platform themselves. At the same time, this CMS allows Orange Bank to focus on its core business and customer service, without worrying about the platform maintenance or scalability.

Technical specifications

Magnolia is a content management system (CMS) designed to accelerate digital experiences through an open, flexible, and highly connected platform. Founded in 1997, it has more than 400 clients and 140 partners worldwide, offering the following advantages:  

  • Faster page creation- up to seven times faster than any other CMS solution. 

  • Up to 90% reduction in development time. 

  • 80% reduction in IT costs.  

  • Significant impact on company revenue.

All of this is achieved while maintaining enterprise-level security standards through the ISO-27001 Certification.

Tecnologías

Tecnologías

COMPLEX MADE SIMPLE

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