In today’s AI search era, visibility is everything.

From Google AI Overviews to ChatGPT, we’ll share how Swiss enterprises can stay discoverable, relevant, and impactful.

You’ll also learn how to scale and personalize content, streamline publishing workflows, and run effective A/B tests with actionable insights to turn content into measurable business impact.

Join us in Geneva for a hands-on breakfast session tailored for marketing, digital, and IT leaders, powered by Adobe solutions, GenAI, and smart CMS strategies.

What you’ll learn

• How to create and scale content for the AI search era while boosting brand visibility

• When to use classic CMS, headless, or Adobe Edge Delivery Services (EDS)

• How GenAI and automation improve speed and efficiency

• How to activate content performance with SEO, analytics, and experimentation

   

   

Who should attend?

For marketing experts, digital strategists, and IT leaders working in medium to large B2C and B2B companies who want to streamline content operations and improve customer experience.

Why join us?

• Learn how to boost brand visibility in the AI search era
• Discover real use cases and demos of Adobe & GenAI in action
• Gain practical insights to build smarter content operations
• Meet like-minded peers and digital experts
• Breakfast, good vibes & strong coffee included