Chris Brown, President of VASS Intelygenz, explains in Forbes how AI drives meaningful business value

Forbes features Chris Brown’s perspective on turning AI into a real revenue driver—by combining efficiency gains with change management and strategic alignment.

In the article “Does AI Actually Drive Meaningful Business Value?”, Chris Brown shares how organizations can move beyond hype to unlock tangible ROI with AI. He emphasizes that while AI can deliver 20–30% productivity increases and 15–20% cost reductions, success depends on strong change management and alignment with business strategy.

Access to the Forbes Article “Does AI Actually Drive Meaningful Business Value?”

Originally published on May 20, 2025

“Many companies are seeing staggering improvements in productivity and meaningful reductions in operational costs simply by leveraging the power of AI in their processes.”

Chris Brown, President of VASS Intelygenz

Forbes; "Does AI Actually Drive Meaningful Business Value?"

Chris Brown, President of VASS Intelygenz, explains in Forbes how AI drives meaningful business value