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Insights

The beginning of the cookieless era

The cookieless era is about to start. The legal changes introduced by the European Data Protection Regulation were aimed at guaranteeing the protection of the user’s personal details, a fact that affects online marketing campaigns directly. In view of this situation, Google and other companies have started getting rid of third-party cookies. This is how a period change begins. […]

14 Sep 2021

    Insights

    The role of technology in banking hypercustomisation

    Banking is a sector that contains enormous amounts of information about its customers, both individuals and companies, and about further data about the environment. Over the years, this information has been very useful for calculating risks, creating new financial products or leading the banks’ strategies. But there is an increasingly popular use which may be beneficial […]

    14 Sep 2021

    Transforming the customer relationship through a holistic approach

    A holistic view implies all kinds of changes in the relationship with customers. Nurturing the customer’s experience with the brand is fundamental. Many telecoms companies fail in this mission, which impoverishes their brand image. To achieve good results, leveraging different communication channels is essential. What are the keys? Customer experience and holistic vision Customer centricity […]

    10 Sep 2021

    The future of banking is sustainable

    Sustainability is increasingly monopolising covers, banners, and an important space in the decision-making process of customers, thus forcing companies to incorporate it into their processes, suppliers, materials, marketing campaigns, etc. However, how is sustainability understood from the world of banking? Which areas can be improved on the environmental or social level? There are many innovations in […]

    The best consumer service in the energy sector

    When we talk about consumer service in the energy sector, we found ourselves in a very traditional sector in which this need had not even been laid out until recently. However, competition is increasingly aggressive, the new business models burst into the energy market, and subscribers are becoming more and more demanding, which is why we will have […]

    Towards sustainable energy: future trends

    Energy is moving towards sustainability, customer service or electrification. Renewable energies are increasingly important and environmental criteria already figure among the demands made by our society, which drives energy companies to make changes in their business, as well as in the way they do things, produce and commercialise energy. In this context, what are the market […]

    Resilience as an information security guarantee

    Information security must be based on resilience. Facing more and more sophisticated cyber attacks, insurance companies have to effectively protect the data in custody. This is of paramount importance because this information is very sensitive and any mistakes may cost both the company and the customer dearly. The importance of resilience Resilience is important for the […]

    05 Sep 2021

    Digital onboarding, how does it affect the insurance sector?

    Digital onboarding encourages users to become customers. Increasing sales is a goal  that all businesses need to bear in mind. The insurance sector is not unaware of this rule, which is why it has to rely on techniques, technologies and methodologies that boost its services. We will now explain this concept and how it can be applied […]

    05 Sep 2021

    Technology Trends for the real world: from AI to hyper-automation

    Nowadays, it is essential (not to mention fascinating) to always keep up with innovation and technology in the business world, what developments are coming down the pipeline, and where the cutting edge is aimed. At VASS, we have been focusing on analyzing these trends and folding them into our own projects, clients, and market movements. […]

    03 Sep 2021

    Is it possible to simplify processes within the education system?

    If the management of the education system, both public and private, already turned out to be complex considering the large amount of information which is necessary to handle (students, marks, records, subjects, training programmes, teachers, etc.), the pandemic has furthered pressure to this context, thus displaying the need for greater efficiency and digitalisation of systems. […]

    03 Sep 2021

    A more sustainable industry without giving up profitability. Is it possible?

    We find ourselves in a world in which the consumption of goods and services is moving upwards and the business models are being modified to meet the consumer’s demands. However, these needs are increasingly complex and start including an important ethical component that requires companies to take a new factor into account: sustainability. The industrial sector has […]

    03 Sep 2021

    Strategic keys of App Factory in Public Administrations

    Today we talk about the Citizen Oriented Administration App Factory (Factory service for application development). Last February, the Spanish Government published the Digitalization Plan for Public Administrations from 2021 to 2025. A plan launched after the AI ​​strategy in the form of forced digitization by the pandemic, which updates and contains everything related to the […]

    How to create and effectively use a B2B funnel

    In the telecommunications industry, the concept of the B2B funnel has risen as a growing force of innovation: a technological one-to-one that facilitates business-to-business interactions.  Why is an inbound marketing strategy vital for a B2B funnel? Data shows that customers are wary of businesses upon first interaction: over half are unwilling to make a transaction […]

    12 Jul 2021

    What is process mining and what can it bring to banking?

    The banking sector is currently undergoing a profound digital transformation process. This digitization is not only key to recovery following COVID-19, but it is also a requirement for anyone wanting to stay competitive within the banking sector. However, this transformation is not always easy, and must start from a deep internal knowledge of what a […]

    First steps in Process Mining for Telcos

    Process mining allows us to obtain a dynamic and accessible visual representation of a data sequence, enabling a fresh look at and in-depth understanding of what is happening in a telco process. Once this insight is gained, and the big “Eureka!” moment happens, behavioral analysis is more easily taken care of. This snowballs to more […]

    Modern digital architectures for Time-to-market acceleration

    Digital architectures are extremely important in today’s environment where digital products and processes set the pace. There are different approaches to building these systems, either through a microservices approach or the modular monolith approach and applying REST or Event-Driven communications. New systems like these are born and growing constantly, with the percentage of companies building […]

    19 Jun 2021

    Data Insights to drive the new banking era

    The banking environment is rapidly changing. With the rise of new competitors such as FinTech, the consistent updates of standing regulations, the companies that survive are those that drive innovation and better customer service. In today’s landscape, that means adapting to a digital environment. At VASS, we have created Cleo Banking: an AI-based digital platform […]

    What is Digital Asset Management?

    The first step to understanding Digital Asset Management, is, of course, understanding digital assets…what are they? The concept of digital assets As technology continues to develop and mature, organisations have made more and more frequent use of what are called ‘digital assets’. Simply put, digital assets are just that: assets in the digital space. The […]

    09 Jun 2021

    Quantum Computing and GPUs: How can they add value to your business?

    The world of computing is evolving at a daily increasing rate, rendering today’s reality from yesterday’s science fiction. The latest fantastical development? Quantum computing. Harnessing this newest discovery is the key to speeding up statistical analysis to an unprecedented pace and level of efficiency. In this context of evolution, other areas and technologies such as […]

    19 May 2021

    At the speed of information: Data and personalised experience

    Even before 2020, companies have been trending towards more data-driven practices and offerings. And in the wake of the COVID-19 pandemic, digitization and data have grown to be essential tools across every industry. With all of this powerful information in their hands, companies are now in a race with one another to find the most […]

    BankingYou: A modern and personalised banking

    We live in an era in which the strategies of most sectors involve adapting as much as possible to the user. This would be much more difficult if it were not for digitisation, which is resulting in the generation of huge amounts of data worldwide. In fact, storage capacity is expected to increase by more […]

    Driving digital in rural banking

    Technology has the potential to transform agriculture by helping agricultural business owners to work towards a more accurate, efficient and sustainable way of doing business. From traditional banks to digital banks, many financial institutions are reaching out to rural communities with the help of technology. What is rural banking? Technology allows a higher level of […]

    How can Telecom Companies Improve Customer Experience

    Within the highly competitive telecom industry, customer experience is crucial in maintaining and developing an advantage over other companies. Operators are also seeking flexibility to offer new services so they can increase the value and number of contracts with customers, both for B2C and B2B segments. For this process to be completed successfully, personalization is […]

    ESG Investing, the next trending topic around the world

    Have you encountered ESG yet? It’s a growing phenomenon that is spreading rapidly around the world. Whether you’re young or old, it’s the new way to invest in the right opportunities. Still curious? We’ll talk about its relationship with CSR and the unique link it shares with Salesforce and VASS that makes ESG investing fast […]

    Delivering Personalised Customer Journeys with Liferay DXP

    Are you considering connecting customer, employees and systems experiences? Keep reading this post to know all about Digital Experience Platforms, Liferay DXP, and how VASS does it.  What is Liferay? Liferay is an award-winning open-source Digital Experience Platform company with a greater-than-profit vision. Over 1800 enterprises choose Liferay in fields such as banking, insurance, government […]

    VASS Banking footprint

    Our journey as a strategic partner for Financial institutions started in 2007. From day one, we’ve searched for, found and signed the best candidates and formed the finest teams for the projects we developed. Nowadays, our European team in the UK, Benelux and Germany is composed of over 70 experts who work to find the […]