Miravia acquires a 20% Stake
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This is the first investment in Spain by the shopping and entertainment marketplace since its launch in December 2022.
With this transaction, Miravia and vdSHOP reinforce their strategic alliance, as the Spanish company had already been offering comprehensive services to several brands present in the marketplace, helping them to manage their operations and maximize their sales within the platform.
vdSHOP is a VASS Group company specialized in direct-to-consumer e-commerce platforms.
Madrid, September 13, 2024. – vdSHOP, one of the leading companies in Spain specializing in direct-to-consumer e-commerce platforms, has completed a transaction with Miravia, a new e-commerce model in Spain that connects brands, consumers and content creators in the same digital space, and operates as a Subsidiary of Alibaba International Business. Miravia now holds a 20% stake in vdSHOP following the transaction. The deal is Miravia's first in the country since its launch in December 2022.
With this corporate operation, Miravia and VdShop reinforce their alliance and the existing synergies between both companies, although the Spanish company had already been offering its services to several brands present in the e-commerce platform, helping them with the creation of product sites, the definition of their sales strategies and tactics, and after-sales service operations, to mention just a few.
Miravia strengthens its value proposition to both Spanish and international brands that want to sell in Spain through the platform, as vdSHOP has a unique ability to offer comprehensive support services based on three key pillars: its own technology platform KAIMAN, which facilitates the sales process flexibly way, a team specialized in retail and e-commerce that drives sales in digital channels and a wide range of integrated services ranging from storage and shipping to customer service, marketing, legal advice, billing and technology.
“With this transaction we strengthen even more our commitment to Spain and Spanish consumers in addition to the strategic alliance with vdSHOP, offering new opportunities to all Spanish and international brands in their digital sales strategies in Spain and we take a step forward in our goal to become the preferred digital lifestyle destination for Spaniards”.
“With this agreement we culminate a movement that we started two years ago with the deployment of our growth strategy in the retail market and the boosting of our fullcommerce capabilities. Miravia's bet on vdSHOP will contribute to accelerate our growth plans, which will allow us to elevate our proposal to the market, which we started 7 years ago."
“Together we will also be able to establish a unique combination in the market, combining the attractiveness for local and international brands and sellers of an e-commerce like Miravia, with one of the most innovative value propositions in Spain, with the operative and execution of the vdSHOP team.”
from left to right: Iñaki Bermejo, Yann Fontaine y Pedro Latasa
For VASS, Miravia's investment marks a milestone for the group and opens up new opportunities for brands and sellers.
“With Miravia's support together with VASS' solid experience, we expect this alliance to boost the growth of Spanish and international brands that want to sell in Spain, allowing them to reach new audiences and customers.”
Miravia, a unique shopping and entertainment destination
Miravia is a new e-commerce initiative launched in Spain that provides consumers with an alternative shopping experience, connecting brands, shoppers and content creators under one digital roof.
It is a new e-commerce platform for shopping and entertainment that offers a range of product categories to meet the daily needs and desires of its consumers. To do so, Miravia features iconic global brands and large and small Spanish brands, covering a wide range of categories, but with a focus on lifestyle: fashion, beauty, and health.
Miravia's value proposition is completed with the possibility for brands and retailers to open and manage their own stores on the platform with the freedom to customize them, select their offer, define their own prices and promotions, interact directly with their customers and implement in-store loyalty programs.
Since its launch in December 2022, it has managed to attract a total of 10,000 national and international brands, of which more than 800 have opened their own stores on the platform. The marketplace currently offers more than 12 million products.
About Miravia
Miravia is a new e-commerce model in Spain that provides to the user a new shopping experience. It's both a marketplace and an entertainment space where consumers can access a wide range of products from their favorite brands and where they can also stay updated about the latest trends in fashion, beauty and lifestyle through several solutions such as exclusive content created by influencers or virtual reality tools with which to try different makeup products. Miravia is also a unique space for retailers and brands, where they can have their own stores with absolute freedom to design them, select products, define prices and promotions, interact directly with customers and users and apply their own loyalty programs.
About vdSHOP
vdSHOP helps brands to sell more and better, in any digital sales channel. vdSHOP creates new digital distribution channels for brands and companies, locally, regionally and globally, based on 3 pillars: Full Commerce (covering from start to finish any e-commerce project, at all levels), Partnership (partner relationship with the brand. We buy, store and sell both on our own platform (B2C/B2B) and on marketplaces both inside and outside Spain. Accompanying them in their D2C strategy and with its E-commerce Accelerator D2C KAIMAN (vdSHOP's own technology).
Among its clients are leading companies in the Banking, Industry and Insurance sectors, as well as major brands such as Nivea, Lego, Samsonite, Colgate-Palmolive and Havaianas.
About VASS
VASS is a leading digital solutions company based in Madrid, Spain, present in 26 countries in Europe, America and Asia, with more than 4,700 professionals.
VASS helps large companies in their digital transformation process by developing and executing the most innovative and scalable projects, from strategy to operations. We are fully committed to society. In 2019, the VASS Foundation was created to promote research, foster technological talent and enable the digital society. We allocate 2% of our profits and 1% of our entire team's time to volunteer initiatives.
All our growth comes from our great team, passion for innovation and constant search for improvement, always in our VASS way: “Making the complex simple”.