Sonia Pacheco, new Global Chief Marketing Officer

Sonia joins the VASS Group to contribute to the growth and expansion objectives set out in the VASS@400 Plan as our new global CMO and member of the Management Committee. She will be leading the corporate branding, marketing, and communication areas.

She has extensive professional experience in the technology sector. Before entering the VASS Group, she was the Head of Marketing and Communication for EMEA at Globant and led corporate marketing, communications, and employer branding for the region, driving the company’s brand launch in Europe. 

Sonia has also contributed to the creation and consolidation of  DES | Digital Enterprise Show Congress, a global B2B networking and technology business platform of which she was director for several editions, helping to drive B2B digital business, technology, and innovation. 

In 2021, she received the Byte Magazine Award for “Marketing Director of 2021”, a recognition that highlighted her achievements in terms of brand positioning in the market. 

 “I am delighted to join the VASS Group team in the exciting challenge of taking a successful Spanish technology company to the next level, elevating its international presence and positioning in the strategic markets where it operates,” says Sonia Pacheco. 

Since the launch of VASS@400 and with the backing of the venture capital firm One Equity Partners we are growing faster than expected. With this new appointment, VASS Group will be able to contribute to continuing this development, positioning the company as a digital leader, not only in Spain but also boosting its presence in the rest of the world. 

Sonia holds a Master in Tourism from the University of Earth Sciences and Environmental Management in Wroclaw (Poland) and an Executive Master’s in Digital Business from ESADE Business School.  


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