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VASS launches the strategic plan to reach one billion in revenue

VASS launches a new strategic plan to reach one billion in revenue by 2028 and announces the appointment of José Perez Melber as the new global CEO to lead the company into its next stage of growth as of June 1st, 2024. Francisco Javier Latasa, the founder of VASS, will continue to support in the role of Executive Chairman and main minority shareholder.

Madrid, 17 MAY 2024 – VASS, a global digital transformation company, has announced the launch of a new strategic plan, VASS@1BILLION, which aims to achieve €1 billion in revenue by 2028. This new plan will take the company to the next level through internationalization, and organic as well as inorganic growth. Founded in Madrid, Spain, 25 years ago, VASS currently has nearly 5,000 employees and operations in 26 countries.

VASS is launching the new strategic plan after successfully executing its previous plan, VASS@400, this year. The VASS@400 plan transformed the company from a Spanish-focused digitization expert with sales in the low €100m to an internationally recognized digital transformation partner with more than 50% of its c. €400m sales from outside of Spain and strong footholds in key areas like data & AI. VASS’ new roadmap is building onto this expansion and growth strategy, focusing on international expansion, as well as the continued adaptation of its innovative offering to continue to best service its national and international customers. Backed by One Equity Partners, a U.S. private equity firm specializing in mid-market transformative combinations, VASS has acquired and fully integrated 11 companies in the last three years, making it a key player in the global technology consulting services sector.

As part of this new phase, VASS is proud to announce the appointment of José Pérez Melber as new CEO. Perez Melber has 20 years of experience as an international CEO leading global growth strategies and extensive professional experience in the technology and business services sectors. He has held leadership positions in private equity, corporate, and family-owned companies, making him the ideal candidate to lead VASS into this new era. Before joining VASS, José Pérez Melber was CEO of Atento for EMEA for more than nine years and held senior positions in companies such as Orange and Transcom.

Today we are marking a new milestone in the history of VASS. We are embarking on a new and exciting stage that will take the company to another level, making it a more robust, competitive, global player, ready to lead the digital transformation that we are experiencing and that is advancing by leaps and bounds. I would like to welcome José Pérez Melber to the company. With this background and experience, José is the ideal person to lead the company into this next phase which will culminate in the fulfillment of our new strategic plan, VASS@1BILLION.

Francisco Javier Latasa, Executive Chairman of VASS

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I’m delighted to become the CEO at VASS and lead the company into the next phase of global growth. Building onto the leading position VASS holds in Spain, we will continue our successful trajectory by intensifying our global footprint, our innovative approach to technology consulting, and always aiming to be the best partner for our customers. I am grateful to Francisco Javier Latasa and the Board for the opportunity I am given. The future holds infinite opportunities for growth for us at VASS. With the strength of our fantastic employees and the VASS ecosystem, I am convinced we will succeed with our plan.

José Pérez Melber, Global CEO of VASS

We would like to thank Javier for his vision and guidance in developing VASS into a leading, global digitization expert of Spanish origin. We enjoyed the partnership in the last three years and are looking forward to jointly transitioning the leadership to José while continuing our successful partnership with Javier in his new role as Executive Chairman. Given José’s international background and proven track record of serving customers globally, we strive to serve our customers even better on a global basis through our global delivery and operating model.

Dr. Jörg Zirener, Partner of One Equity Partners

VASS launches a new strategic plan to reach one billion in revenue by 2028 and announces the appointment of José Perez Melber as the new global CEO to lead the company into its next stage of growth as of June 1st, 2024. Francisco Javier Latasa, the founder of VASS, will continue to support in the role of Executive Chairman and main minority shareholder.

About VASS

VASS is a global digital transformation company that puts organizations at the forefront of innovation, by bringing together talent, knowledge, and technology.   

With our digital solutions, we lead people and organizations around the world on their transition towards the future. Our nearly 5,000 experts in 26 countries across Europe, America, and Asia work alongside our clients, partners, and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications, and media sectors.   

Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities. 

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