The leading digital solutions company has evolved into a global company with 4,900+ experts and operations in 40+ countries, building an ecosystem of expertise globally
VASS, a leading global company in digital transformation services, has revealed its new brand identity. The new brand aims to reflect the sum of all VASS’s new capabilities and expertise, as well as the strength of its global ecosystem, a team of top-class digital and industry experts, providing the most innovative solutions to key sectors such as Banking, Telco, Manufacturing, Pharma among others, operating in more than 40 countries.
The launch of VASS’s new brand identity is aligned with the firm’s overall strategy focusing on regional expansion as well as continued broadening of its innovative offering. Backed by One Equity Partners, a US private equity firm specializing in transformative combinations in the mid-market, the Spanish-based company has acquired 11 companies in two years becoming a major force in the global technology consulting services sector.
Founded by Francisco Javier Latasa in 1999, VASS has been expanding its reach through these strategic acquisitions servicing its customers globally and increasing sales from 130 million euros to c. 400 million euros in less than four years. This growth underlines VASS's position as a digital leader in Spain with an international vision, supported by organic and inorganic growth plans, both nationally and internationally.
“VASS is the brand that we have built driven by our passion for technology, innovation, and sustainable impact in the last 25 years”, says Francisco Javier Latasa, Chairman and Global CEO. “Today we set another important milestone in the VASS journey, defining a new identity aligned to our innovative, transformative, and creative solutions approach as well as to what we are at VASS today, a company of 4,900 top-level experts with operations in 40+ countries”, explains Latasa.
Today we set another important milestone in the VASS journey, defining a new identity aligned to our innovative, transformative, and creative solutions approach as well as to what we are at VASS today, a company of 4,900 top-level experts with operations in 40+ countries
Sonia Pacheco, VASS Global CMO added: “Our new identity has been designed to represent what VASS is today, our diversity, our scale, our transformative and innovative approach to digitization has evolved, and this new identity reflects the new and future dimension of VASS”.
The brand campaign, titled "We are VASS. Your partner for a new vibrant digital world" seeks to respond to the rapidly evolving technological landscape, with a specific focus on the current context of digitization in business and beyond. Built on its expertise and far-reaching impact, VASS’ approach is centered on the desire to shape this new, vibrant, digital world by helping organizations tackle complexity using mindful technology and driving positive change. While this new campaign embodies VASS's essence, it also emphasizes its innovative, transformative, honest, and forward-thinking approach to navigating digital.
With a +20% growth rate in 2023, VASS’s new brand marks the conclusion of the integration process and is a key pillar in its broader strategic roadmap to further strengthen its position as a global leader, allowing the company to continue tapping into new markets becoming even more important for customers, suppliers, and employees alike.
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