Process Mining, digitalisation, Customer Centric, etc. Technology and the new ways to understand the customer’s position are shaking up the banking sector, thus fostering the emergence of new competitors and innovative business models. The law contributes to these changes, by innovating and improving conditions for users. In this context, digital banking is no longer an option but a need and, from VASS, we consider our role is to help customers throughout this transformation. Service customisation and humanisation will be vital, together with the intensive use of data. Besides, we need simpler processes and a commitment to sustainability to live up to our customers’ expectations.


José Uñón

Banking Director at VASS

Digital Banking

Humanising the digital experience

After several years during which the spotlight has been on digitalising customers, now it is necessary to set out strategies that maximise both customer satisfaction and loyalty in the new digital channels.

Operational Efficiency

In search of ongoing improvement

Banks have to take a stance on the virtuous circle of ongoing improvement. Digitalising corporate processes, identifying bottlenecks, and applying hyperautomation surgical techniques.

Data Insights

Data monetisation

The large amount of existing data should be useful for feeding the generation of insights which allow for increasing the sales ratio on the basis of customisation.

New Banking Models

Alternative and responsible models

Banks must explore new ways to generate revenue, ranging from the incorporation into marketplaces which boost consumer finance with sales by instalments, to the investment based on social responsibility standards.

The future of banking is sustainable

Sustainability is increasingly monopolising covers, banners, and an important space in the decision-making process of customers, thus forcing companies to incorporate it into their processes, suppliers, materials, marketing campaigns, etc. However, how is sustainability understood from the world of banking? Which areas can be improved on the environmental or social level? There are many innovations in […]

The role of technology in banking hypercustomisation

Banking is a sector that contains enormous amounts of information about its customers, both individuals and companies, and about further data about the environment. Over the years, this information has been very useful for calculating risks, creating new financial products or leading the banks’ strategies. But there is an increasingly popular use which may be beneficial […]

12 Oct 2021