Organise and optimise digital assets in order to standardise the image and improve B2B communications.
To become an efficient company, we first need to put the company in order, starting by organising and classifying digital assets and communications.
Organisation at Home is a project launched by the well-known bottling company CCEP with the objective of organising and optimising their digital assets (e.g. portals, landing pages, and promotions). Thanks to this process, it is possible to standardise the style of the communications the company maintains with its B2B customer.
The project complexity lies in knowing and understanding the nature of the assets, from different business units with different product owners. Due to this complexity, CCEP was duplicating certain tasks, thus incurring higher costs and offering its consumers a distorted image. As a result, a consultancy was conducted, the parameters of which were extracted and included in a worldwide style guide.
For this project, Nateevo, company of the VASS group, has conducted an initial consultancy. Know to organise, and organise to show the best
Other achievements made by VASS along with Nateevo:
optimise resources, guarantee the quality standards established by Coca-Cola
40% more visits than the previous year