About the Event:

AI is transforming how clients discover and choose their bank. Privacy regulation is redefining what meaningful personalization looks like. And digital assets are moving from pilot projects into real production. These shifts are shaping the strategic agenda for Swiss banking leaders in 2026.

We invite you to join our event, where senior executives from Pictet, BBVA, Adobe, Backbase, Wyden and VASS will share real‑world case studies, practical insights and peer‑to‑peer perspectives. Spend an afternoon learning what these changes mean in practice – and how your bank can turn them into a competitive advantage.

Your reasons to join us:

AI is reshaping how clients discover and engage with financial institutions and this event unpacks what that means in practice, for both private and retail banks.

Private‑banking executives will hear how wealthy clients increasingly use AI search when choosing their bank, how Pictet delivers personalisation without compromising data privacy, and how a shift to GEO improved their AI search positioning. We'll also explore how AI helps relationship managers deepen client engagement and accelerate onboarding  and hear from BBVA and Wyden on the real implications of tokenisation and stablecoins in wealth management.

Retail‑banking leaders will learn how to stay visible in AI-driven search channels like ChatGPT and Perplexity, how to scale personalisation and onboarding without adding headcount, and where digital assets realistically fit into today's retail offering with practical takeaways from BBVA.