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Being able to communicate with people and develop services no matter the distance is a need for all those companies whose market is the world. Welcome to e-commerce.

Optimised user experience. Flexible data integration of the final customer.

Pareja con el movil

The challenge

B2B: The bridge towards sales


Cortefiel, Springfield, Pedro del Hierro, Women’ Secret, and Fifty are part of Tendam, one of the main European companies in the fashion sector, present in over 80 countries, with over 2000 points of sale and a revenue exceeding 1,150 million euros.

A giant of specialised chains that needed a new B2B platform capable of adapting to the demands of modernisation, scalability, remote access, mobility and analysis, and order tracking, among others. A platform that provides a meeting point, both for the team and its collaborators, and that simplifies communications and processes.

Cortefiel, Springfield, Pedro del Hierro, Women’ Secret, and Fifty are part of Tendam, one of the main European companies in the fashion sector


Hombre con el movil

How we did it

E-commerce technology for development


To meet all our customer’s needs, we developed a digital solution based on Magento technology capable of:

  • Adapting to the business.
  • Creating a community for Partners and Developers.
  • Promoting Theme and Extension ecosystems.
  • Integrating via API.
  • Integrating ADFS.
  • Offering catalogues and prices per market.
  • Presenting flexible discount rules.
  • Improving user experience.
  • Establishing a cloud platform.

All this can be achieved thanks to the implementation of an Agile work methodology, which is carried out by a group of knowledgeable experts, both in the business and in the Magento tool, with the objective of coming up with a solution capable of becoming the change agent of the future of the multinational.

The result

One solution, multiple benefits


Thanks to the solutions implemented, Tendam obtained many benefits, among others:

  • Greater accessibility thanks to the implementation of a responsive website.
  • Optimised user experience.
  • Authorisation of the mobility process.
  • Order customisation based on size profiles and shop groups.
  • Segmentation of the product catalogue.
  • Access to quick purchase of multiple products.
  • Possibility to export and import order proposals.
  • Multidimensional analysis of the cart.
  • Flexible data integration of the final customer.
  • Visibility from the B2B cart to the B2C final sale.


On this occasion, and with the objective of offering Tendam the best service, we opted for Magento e-commerce technology, leader in the e-commerce sector, in order to adapt and personalise all the services needed by our customer for the next development stage. A 100% customisable technology which is capable of integrating the company business processes. Besides, the large number of possible extensions allowed the development of a versatile, robust, and scalable project. The best way to create a unique user experience capable of achieving the sales target of the brand.





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