TECHNOLOGY AT THE SERVICE OF THE CUSTOMER´S LOYALTY

How to say goodbye to the churn

Part of the Telefónica group, one of the main groups of telecommunications worldwide, Movistar Perú, in search of offering a better service to the customers, contacted us in order to help them to develop Movistar Prix: their loyaltyApp.

An appreciation program for all its customers with which having Access to exclusive benefits and unique experiences. A way to generate engagement with the consumers via different levels of discounts which can be unlocked according to spectrum and increases the selling of cross-services between different brands.

Thus, PRIX, needed a wide database of active registered users, which enabled the bargaining of Movistar with the companies that wished to position their Brand on the application and thus needed a segmentation of users defined by the total cost of the contracted services, also existing a section for companies (B2B), differentiated plus the possible benefits.

Digital customised solutions

A wide project built on Salesforce technologies conducted through an integration with the current service collected from users and the definition of a Customer Journey, in accordance to the existing moment of consumption each customer is and with one to one communications. A solution capable of covering all the needs required by our customer:

• Integration with Heroku services for real-time accessibility.
• Supporting the creation of the strategy to generate consumerism in the different platforms
• Creation of Customer Journeys which allow automation and consequently, the optimization of the processes and deliveries to the customers.
• Design and layout of dynamic communications, which will be send to the different customers participating in the RCI. ​
• Integration with push messaging and own sms service of Telefónica via custom activities. 
• Deriveralibity Plan ( emails cleaning + IP warming Plan).