The easier, the faster : XXI Century consumer´s priorities
Selling has always been an artistic process, and what was previously conquered with a gentle gesture, now requires from a greater impact to catch our attention.
The online offer is vast and sometimes, conquering the top with this level of competence is not an easy task, mainly when our potential customers compare products while working, travelling via subway or waiting to join their gym session.
And it is, precisely, this situation what generated on Ikea the need to tackle the purchase processes which many times were not finished.
All-channel is an advantage but also a challenge.