The industry is facing a highly changeable context with new consumers who are more digital and demanding and increasingly liquid sectors that are blurring their boundaries. From retailing, distribution or mass consumption to manufacturing industry, without forgetting logistics, automotive, health, education or tourism, companies are facing new business models where the consumer is in the spotlight and demands 360º customisation and a high level of digitalisation. Digital transformation and new technologies, such as Artificial Intelligence or Machine Learning, are of paramount importance in our value proposal to help our customers face challenges such as hypercustomisation, automation, sustainability, data traceability or the new models and ecosystems.
The pandemic has accelerated the boost in sales through digital channels and Retail & Consumer companies are facing the challenge of improving their digital platforms to make the most of this opportunity. In this context, technology becomes an increasingly important enabler: a supply chain orientated towards value rather than cost, adoption of solutions on the cloud that provide scalability and flexibility, customer knowledge, and use of digital marketing capabilities to offer the customer a personalised experience, as well as a reorientation of the physical shop (Showroom, flagships, etc.) integrated with an omni-channel experience.
The health sector has spent years placing customers in the spotlight and trying to give them value. Informing and providing the health professional with tools is one of the best ways to offer the patient a better healthcare service. In addition, patients can be directly helped by informing them and their environment of their condition and the best way to face it. The two major areas in which a larger number of initiatives are being developed are: communication channels which offer a homogenous experience for the patient and the health professional, and the data management to help make decisions.
The automotive sector is going through a transformation process that dreams of creating an autonomous vehicle and, as a result, aspects such as robotics, artificial intelligence, latency in communications (5g), or edge computing are increasingly being adopted. The logistical sector has suffered the impact of the e-commerce boom, which has obliged it to improve customer experience, reduce delivery times, offer far-reaching delivery alternatives and provide full visibility of the order status. Finally, the transport sector is promoting the use of means that are more and more respectful towards the environment and a new digital service catalogue for the customer.
The new post-pandemic context has changed the paradigm of the tourist experience. In VASS, we are aware that real-time information about the environment the tourist is going to come across throughout the whole Customer journey is fundamental to create a safe, satisfying and recurring experience. Right now, context is the most important thing, and we really want to be prepared for it, anticipate and make right decisions. Experience and customisation, data, channels, and leisure offers are crucial for the reconstruction of the sector. Efficiency and automation have become even more important in the processes of the tourist industry, contributing to recover losses through cost saving, something which the sector really needs to carry out this restructuring.
Society, technology, and science are evolving so fast that we need to constantly update our knowledge towards an ongoing training. We consider education is moving towards a specialisation guided by technology, but also towards effective and efficient teaching methods that will allow us to combine work and study. Defining new educational paths to get better results in a changeable environment might be one of the keys. In addition, the creation of open ecosystems based on technology allows the teaching and research staff to become more competitive. Competition, funding problems, and the evolution of our society force universities to figure out how to recover the investment and to look for new business models.
Technology is having a major impact on the manufacturing sector, where competition is fiercer. Knowing how to invest in technology in an effective way may end up changing the course of a company within this environment. Important incorporations into industry (for example, 5G) are going to catalyse the transformation of manufacturing processes exponentially. We build digital solutions based on MES systems, integration with ERPs, Monitorisation and Real Time and Process Mining for operational efficiency and proper decision making.