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Telecom

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How to create and effectively use a B2B funnel

In the telecommunications industry, the concept of the B2B funnel has risen as a growing force of innovation: a technological one-to-one that facilitates business-to-business interactions.  Why is an inbound marketing strategy vital for a B2B funnel? Data shows that customers are wary of businesses upon first interaction: over half are unwilling to make a transaction […]

12 Jul 2021

First steps in Process Mining for Telcos

Process mining allows us to obtain a dynamic and accessible visual representation of a data sequence, enabling a fresh look at and in-depth understanding of what is happening in a telco process. Once this insight is gained, and the big “Eureka!” moment happens, behavioral analysis is more easily taken care of. This snowballs to more […]

At the speed of information: Data and personalised experience

Even before 2020, companies have been trending towards more data-driven practices and offerings. And in the wake of the COVID-19 pandemic, digitization and data have grown to be essential tools across every industry. With all of this powerful information in their hands, companies are now in a race with one another to find the most […]

How can Telecom Companies Improve Customer Experience

Within the highly competitive telecom industry, customer experience is crucial in maintaining and developing an advantage over other companies. Operators are also seeking flexibility to offer new services so they can increase the value and number of contracts with customers, both for B2C and B2B segments. For this process to be completed successfully, personalization is […]