The cookieless era is about to start. The legal changes introduced by the European Data Protection Regulation were aimed at guaranteeing the protection of the user’s personal details, a fact that affects online marketing campaigns directly. In view of this situation, Google and other companies have started getting rid of third-party cookies. This is how a period change begins. […]
14 Sep 2021
A holistic view implies all kinds of changes in the relationship with customers. Nurturing the customer’s experience with the brand is fundamental. Many telecoms companies fail in this mission, which impoverishes their brand image. To achieve good results, leveraging different communication channels is essential. What are the keys? Customer experience and holistic vision Customer centricity […]
10 Sep 2021
In the telecommunications industry, the concept of the B2B funnel has risen as a growing force of innovation: a technological one-to-one that facilitates business-to-business interactions. Why is an inbound marketing strategy vital for a B2B funnel? Data shows that customers are wary of businesses upon first interaction: over half are unwilling to make a transaction […]
12 Jul 2021
Process mining allows us to obtain a dynamic and accessible visual representation of a data sequence, enabling a fresh look at and in-depth understanding of what is happening in a telco process. Once this insight is gained, and the big “Eureka!” moment happens, behavioral analysis is more easily taken care of. This snowballs to more […]
27 Jun 2021
Even before 2020, companies have been trending towards more data-driven practices and offerings. And in the wake of the COVID-19 pandemic, digitization and data have grown to be essential tools across every industry. With all of this powerful information in their hands, companies are now in a race with one another to find the most […]
21 Apr 2021
Within the highly competitive telecom industry, customer experience is crucial in maintaining and developing an advantage over other companies. Operators are also seeking flexibility to offer new services so they can increase the value and number of contracts with customers, both for B2C and B2B segments. For this process to be completed successfully, personalization is […]
10 Mar 2021