Today, the Telecom market and Media companies face significant challenges in an increasingly complex context due to the situation generated by Covid-19 and the continuous pressure of a market subdued by prices. Among all the challenges that these companies are facing, we can stress, on the one hand, technological challenges with the irresistible need to bring themselves up to date (5G appearance, IoT development, etc.). On the other hand, the challenge to obtain higher revenue obliges companies to be more strategic, more diligent, and more efficient, both in their operations and in their relationship with customers. Innovation in IT architectures should support all current and future business models with enough flexibility, speed, and cost reduction.
Telco and Media Director at VASS
One year after the pandemic, and coinciding with the arrival of 5G, the European Union warns in a report against the risks that telecommunication operators will face in terms of Cybersecurity. VASS, a strategic supplier and an expert in Cybersecurity, is in constant development of solutions and services in a wide variety of disciplines, such as ethical hacking, antifraud, WAF, etc.
So far, Telecom companies have based most of their future business model on increasing revenue. Launching “non-telco” services like insurances or banks are clear examples. Other vital aspects are improving service channels through chatbots, AI, or Omni-channels to improve customer experience. Nevertheless, other key factors need to be stressed, such as improving customer satisfaction ratios, reducing operational costs, improving NPS and margins, significantly reducing churn, and increasing profitability. And, in this sense, operational efficiency can and must play a key role.
We provide communication suppliers with solutions and processes to boost their supply of new products, thus increasing their conversion ratios, reducing operational costs, and causing an increase both in the sale of value-added products and in crossed sales. Everything is based on a digital approach based on the cloud to attract and assist customers, thus covering the entire set of catalog applications of business products, configure-price-quote (CPQ), contract and order management, and guided sales and services which support business operations.
When it comes to adopting a strategy based on an entirely digital experience, we need to provide tools that will guarantee a quick adaptation to the market and enable us to manage our search engine optimization (SEM/SEO), and offer customers an unbeatable user experience.
The cookieless era is about to start. The legal changes introduced by the European Data Protection Regulation were aimed at guaranteeing the protection of the user’s personal details, a fact that affects online marketing campaigns directly. In view of this situation, Google and other companies have started getting rid of third-party cookies. This is how a period change begins. […]
14 Oct 2021
A holistic view implies all kinds of changes in the relationship with customers. Nurturing the customer’s experience with the brand is fundamental. Many telecoms companies fail in this mission, which impoverishes their brand image. To achieve good results, leveraging different communication channels is essential. What are the keys? Customer experience and holistic vision Customer centricity […]
10 Oct 2021